A professional web design
What makes a web design look special, professional and planned? I would give such answer: “colors and color schemes”. Many people believe that there must be a certain set of color schemes which supposedly look more professional. It’s not necessarily true. I do agree that some colors have been used for business websites more frequently and look more classical but it doesn’t mean more professional.
Colors should reflect the client’s taste and business identification. Bear in mind that the choice of color scheme greatly depends on the business sphere you’re designing in. For instance, insurance companies and cosmetics websites can both look professional and trendy; however the colors would be totally different.
Rigorous classic would ideally suit the needs of the first company where colorful stokes and bright flickering could grace the second one beautifully. Color generally affects people’s perception of the website concept. When you work with a client, offer him several options and monitor the reaction. You will shortly find out what combination of colors strikes him as “professional” and “modern”. Start working from there.
Don’t be afraid to play with hue, saturation and lightness. Apparently those little changes with the lighting effects can greatly transform look of the website. Most web designers use pictures as the base and Photoshop eyedropper tool to create a particular color scheme. Try different effects, go gray-scale, highlight just a few elements on a page, don’t use simple colors, give tints to the color palette.
There is one rule to remember and this is that the background should always be muted so the content would stand out. A professional web design is supposed to effectively display the content and serve as a beautiful and stylish supplementation of the professional business website.