A website is a great WEAPON to slay the competitors
The starting point of any website is its home page because the home page is the first one on display. When a user arrives at your website, the first thing he sees is the information given on the main page. Since this page is very important in creating a first impression, make it a proper induction of your company. It should explain to a random visitor what you do and how the customers can benefit from using your company. If you provide your services to several cities, make it clear to the visitors.
In case your website is not an online store and you have a physical address, it would be a good idea to put it at a prominent place. But if that’s you who go to the clients, a phone number, email address and the name of your small business would be enough.
A small business needs to ensure a company with a quick way to get contacted. For this reason you definitely need a contact page where you can showcase your mailing and physical address or a contact form to quickly send a message.
A well-designed website is expected to have a single page that gives the detailed information about company operation. This could be the Product or Service page which would explain to your visitors what type of product or service you offer. The price list and relevant pictures could become a great addition.
The About us page should give more specific information regarding your company. Use it as a more specific way to tell your visitors about your business. You can tell about your company history and give the reasons why your visitors should choose you over the competitors. Furthermore, people would wonder how long you’ve been in this business, what experience you’ve got and what actually makes you so special.
The pages mentioned before are the fundamental pages you need as a business owner. However, you know better what makes your company different from others, therefore you may have a need for additional pages based on your business goals and demands.