Advice from Google: improvements of rankings

A few months ago there was a hotly-debated issue regarding high rankings of spammy and low-quality websites in the top search engines. The main question was, how bad quality websites with terrible customer service could still be well-ranked at the top in the search engines when Internet browsers searched for a particular item or service. The related issues touched upon the practices that are acceptable to build effective websites and be not penalized by Google. So here’s an overview of the debate.

If the search engines don’t like the link schemes on websites, how much can you actually build out links without breaking the rules?

It’s not a bad practice to pay someone to put your website in the list of a link directory. But what’s important is to realize what you’re paying for. Do you have some editorial judgement or you’re just paying for the link? If you intend to be linked on other websites, you should make sure there’s something there that is going to interest and attract visitors. Having a good and frequently updated content will make people want to link to your site. That’s a good way to obtain a brilliant professional reputation and desired credibility in your business. Link-building is known as an excellent marketing tactic. If all the links are proper and relevant, website success is in the bag.
Link exchanges is another effective practice to increase the efficiency of the site in the search engines. However, this practice can be quite complex, therefore think twice before using this type of service.

Is website age important?

Yes, website age is important for such search engines as Google and Bing. Google, for example, takes “age factor” as a reputation aspect of the entire algorithm. However, age is not the most important component that determines good search engine optimization. Recently created websites can be well-ranked too accordingly to the relevancy of the topic to the search query, URLs, tags and keywords.

Do Google and Bing actually bring more results from social networks?

Google and Bing have social search functions, although they work slightly differently. All the links that are shared across your networks can influence search results. However, this type of tool is comparatively young and is not always effective. For example, your users may easily start sharing links on topics which aren’t relevant to your business.

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