Advice on designing a website

When designing a website, don’t be guided by your personal preferences. The business objective of any website is to entice new customers and, hence, to create a website which would be first of all attractive to your prospective clients. You may think that several cool-looking and eye-catching effects can infatuate the visitors, but as experience has shown, a lot of features are absolutely useless for the users. Thereby, I’d like to review the tips that would help you to design a website in a way attractive to your customers.

The right colors

Dark backgrounds have become a recent trend in the web design industry. However, they oblige a designer to use contrasting light-colored fonts. Regardless of the color scheme you’ve chosen, the main task of the designer is to make a website well-readable and easy on the eyesight. It’s important that a visitor can make up what is given on the website. The colors shouldn’t vibrate and make the reading process painful. It may seem quite weird, but the combination of red and blue (which doesn’t really go well together) has become widely used today!

The singing buttons

There are a lot of websites today which use various sounds on the buttons or background music. As much as it can be entertaining, visitors don’t usually pay much attention at these details. Besides, quite often such incidental music can annoy people and not only that. The usage of sounds can significantly slow down the loading of a website.

The adverts

An advert on a website is the only way to make profits. But if you put too many adverts, you can spoil the website look and its credibility. Besides, a big amount of adverts as well as background sounds make a web page load much slower. Bear in mind that people usually visit a website searching for a particular information. They don’t have time to view all your adverts and therefore, if you are interested in promotion, wisely place your ads on a site.

The navigation

Of course, you may think it’s really easy to use a website and find any information within seconds. Well, yes, maybe for you, but you should think of a wider range of customers. There are some users who haven’t got a big experience and they need to be shown where to go and how to find the desired piece of information. Create the descriptive links and don’t disguise them. Besides, there should always be an obvious way to come back to the Home page.

Related posts:

• Why you shouldn’t use music on your website
• Common mistakes when building a website
• The ways to get rid of your visitors
• How to NOT create an annoying website design
• What has your website got to say about your business?