Designing a search engine friendly website

Obviously, people using the Internet are your potential buyers who can purchase products and services online directly from the web but not the search engines. This is where usually the problem lies because the site has to be built taking into considering all those aspects. The site is expected to be accessible and easily found so that your prospective customers can get hold of you and purchase items stress-free. Even if you’ve spent masses of investments, it’s not a guarantee that your website is going to generate numbers of online visitors on a regular basis and make profits.

To make it clear, a search engine friendly website has to be at first user-friendly and at second beautifully designed. The whole purpose of having a website is to know for definite that it comes up on the top results page. For this reason, web pages have to be well-indexed by the search engines. So what does it actually mean to have a search engine friendly website? It means that your web developer has to be a real professional who is following the rules required to construct a well-optimized website.

I’d like to share with you some effective strategies for designing a friendly website.

1. HTML code and website should be easy to navigate. The basic .html and .htm files would greatly help you to use the site without using any type of JavaScript or other dynamic design styles. Javascript usually creates a lot of extra code between the header tags which leads to pushing the text further down and reducing effectiveness of search engine optimization.

2.  Reduce the image size. Too large images or just too many images will significantly slow down the loading time of your website. Using the graphic editor you can cut large pictures into smaller ones to publish them on a site.

3. Do not use cookies on the site. The crawlers don’t like cookies. Don’t expect them to accept the cookies, otherwise they will simply leave your site.

4. Don’t build your website entirely in Flash. Remember, that search engines cannot read flash as well as they cannot read text from the movies. It’s highly recommended to create a single HTML page with the graphic material and content if you do want to have a search engine friendly website.

5. Place content on each page. A paragraph of 250-500 words would be enough for each web page. However, don’t use too many keywords in your texts because the content would hardly be readable.

6. Don’t create doorway pages. They are considered to be spam and usually are out of favour of the search engines. Such doorway pages are created to entice the customers with help of a separate page stuffed with the keywords.

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