Effective ways to keep visitors on a site
Today every company should be interested in having a business website. But the problem is, not all the sites are equally good. Your company website can come out on top and drive a large number of visitors to the website and vice versa, hardly get a single client. Let’s determine a good website. How is it supposed to look like? What’s general understanding of a good website? Well, good websites are commonly known for being quite descriptive, explicit and captivating so that random visitors have got a reason and desire to come back to them again and again. Obviously, bad websites create right the opposite impression – they are too slow, deceptive and simply unpleasant to look at. In this article I am going to list those things which you should not do do for your website in order to retain your clients.
According to the recent studies you’ve literally got just a few seconds to captivate a customer. But if it takes longer for your web pages to load, you basically give your competitors a chance to get your potential customers. Usually, the reason for slow loading time is the usage of big and non-optimized graphics throughout the website. If you absolutely have to have large pictures on your site, a sensible idea would be to place small thumbnails and let your visitors to enlarge the pictures. By doing so, you will shift the responsibility on your clients whether they are ready to put up with slower loading time or not.
As mentioned earlier on, you’ve got just a few seconds to grab people’s attention. Taking into consideration these data, how long do you think you’ve got to demonstrate your animation? I doubt very much that there will be many people ready to hang around that long.
There is not a lot that can be said on this particular issue. You just have to avoid using pop-up ads on the website, that’s all. Remember, that many many people have installed pop-up blockers and therefore, those ads would never be even seen. For this reason, if you’ve got something important to say, post this information on your website instead of using pop-up ads
A proper navigation system is a prerequisite to a successful website. All these complex navigation features will just over-complicate your website and make it absolutely impossible to use. Try not to use complex interactive navigation with menus and submenus which open up new submenus, etc.