Establishing a brand on the internet
Brand is the prominent symbol of a company which is designed into the printing material. It’s a sort of a visual introduction to your business and thus, it’s really important to establish a brand of a good quality. Well, it’s not the easiest task, in all honesty. However, on establishing one, you will witness its effectiveness and performance. A good brand not only wins new visitors, but also keeps them on the site and turns them into the regular customers. Here are some tips which you may find quite useful when thinking about your own brand image.
Color is definitely critical for branding. The right choice of color scheme can make or break the business. Colors unconsciously affect people’s moods and emotions. With a certain color it’s possible to trigger off a specific feeling and desired reaction from a person. Think of your associations with the red color. Usually it stands for power, passion, anger, and even aggressiveness in some way. For this reason, this color is oftentimes used to highlight an important message on a site to attract people’s attention. Very often entertainment websites set red color before the rest. Now when you know its main characteristics, you can see why. Green color usually stands for nature, environment, health, sometimes even wealth and money. Therefore, green color is one of the preferred solutions for the environmental sites, as an example.
Character of your brand
The character of your brand should be really strong with its personal identity. If you’ve got a website with a real estate, for instance, then you may be interested in creating a brand which would reflect credibility and trustworthiness. If your site is a tool to entertain people, a brand should look accordingly, with fancy and frolic elements. A brand with a strong character is what a business needs to build a successful career and grow.
When creating a brand, you should be consistent. In fact, consistency is very important regardless whatever you practice. By repeating your brand again and again through the website, you make it memorable so that it sticks to people’s memory. People who underestimate the importance of the brand image make a big mistake. It’s the brand image which comes first. The design is only an extension which makes the site holistic and reputable.
The logo is the first thing which should fall on eyes, therefore try to think of the most prominent place to design it into the site. The designers usually place it on the upper left-side of the website page. This tendency has got quite a rational explanation. When a visitor arrives at a certain website, what he does is he scans the page starting from exactly that place. Therefore, logo is the first thing he looks at on entering the site. It’s important to insert the link in a logo so that it can always lead to the homepage.