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Graphics and web design

02 August 2012

Graphical material is an essential element of web design that requires meticulous planning and in-depth thought.

However, as it happens, I see a lot of websites that can’t make a use out of their graphics. The pictures they use make a web page look hideous and hence, result in ineffective website performance for a simple reason – it’s impossible to concentrate on the content.

This article has been written for novice website owners in particular, who intend to produce their website for the first time. Before you make your mind to build a website, give a serious thought to the graphics you would need to place throughout web pages. Remember, a large amount of pictures doesn’t always translate into quality. Therefore, it’s definitely not such a good idea to fill every spare space on a site with flash and other interactive applications. Web pages should look neat, attractive and professional.

When talking about web design, less usually means more. At first, the unnecessary elements clutter a website and at second, they slow the process of loading the pages. It has to be the content that you want to share with your customers, not just pictures.

Spend some time thinking how you usually see a website when you come to one. After having typed the URL, you go to the website that you originally intended to visit. What happens next is, your computer starts to cache the page you’ve come to. Consequently, the bigger amount of pictures you have on a website, the longer it takes for a website to load and showcase the graphics. There is probably no more effective strategy to turn your visitors off from the site than to make them wait. People can be really patient, but not when we talk about Internet. It will take just a few moments before your potential customers move to another website. Keep in mind, that not everyone has got a high speed Internet connection, therefore it would be a sensible idea to design for slow web browsers to target a wider range of audiences.

There are certain outlines that you may want to keep in mind whilst trying to speed up the loading time of your website.

The theme of a website should be consistent. If you intend to use a certain pattern as a background for your content, make sure, you use the same theme throughout the entire site. Designing a website in this way will let your visitors to comfortably navigate your website without getting confused whether they are still on the same web source. If you use the same graphics on several pages the load times will be significantly faster because once a picture has been cached before it doesn’t need to be cached again.

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