How does SEO work?
Many people have heard about search engine optimization, but not everyone quite understands its effectiveness and influence on the rankings in the search engines. Every day people visit the Internet pursuing different objects. Someone is looking for products and services, someone is interested in advice, someone is willing to find entertainment and social engagement etc.
The Internet is chock-full with numerous web resources in all possible industries. When people start to browse Internet for the needed information, they are using a certain set of keywords or phrases which they type in the search engines and press “enter”. What happens next is important for the owners of the websites. If they managed to optimize their websites in the right way, the users would see their web resources on the first results page.
All the websites available on the web have to undergo crawling and indexing processes. Finally they are ordered by the algorithms which determine:
- relevance of the web page to the sought-for keywords, its integrity and conformity;
- the domain and its trustworthiness;
- reputation of the page (internal and off-site links)
After a thorough analyze, the algorithms give back the top results in the order of significance. But when you think about it, do you understand what it actually means to your website and your business?
You do understand search engine optimization if you realize the importance of the keywords and their combinations. With the right series of keywords you create a relevant content and promote it online. The more exact the wording and the greater saturation of the keywords to a search query are, the more chances a website has got to take the leading positions in the search engines.
A keyword which directs the most traffic to your website is easy to determine by putting it “in quotes” in a Google search. Hereinafter, to effectively promote your website for the search engines you can put some effort and use it throughout the web pages, links and titles.