How to choose a web designer
Any existing profession has got its value to the society, without a shade of a doubt, and at the same time each of them has got its good and bad aspects. You may think that some aspects are irritating, some need certain improvements, etc. and these perceptions restrain you from making use out of their professional services. These thoughts made me think about web industry and the use of Internet consulting and web development on the whole. Are there any points that people would want to change? What would you personally do differently if you were a web designer?
When discussing this topic with some owners of small businesses, I’ve picked out the common things that generally hold people back from using professional web design and development services. Here they are:
- the cost of web design and development services;
- doubts regarding quality of Internet professionalism and service;
- non-technical business people find it difficult and confusing to get involved in web development industry without understanding all special terminology;
- a lack of programming skills in the industry.
In my opinion, a profession of web developer and web designer should require a certain qualification level to practice, the same as accountants, lawyers, doctors, etc. You would never trust a doctor who’s telling he knows how to do a job. Qualification is a decisive factor which determines whether you use his service or not.
So, how is it ever possible to find an experienced and reliable Internet partner to have a long-term collaboration and build a successful online business? I can share the things to look at when choosing a web designer, web developer or Internet consultant:
- Take note of general technical and business experience; look through the portfolio and check out the level of professionalism of your webmaster. Make sure they’ve got an extensive experience and knowledge how to create e-commercial websites as well.
- Are there any online business applications that a web designer has created previously and do they match your specific requirements? Some web designers will create visually appealing static websites when others will be able to give you a fully advanced and functional dynamic website, site optimization services, site promotion, domain registration, user registration and authentication, etc.
- Long-term benefits. Find out the prices for the next time when you need to make a modification to your website. There are no websites that have been designed and left like they’ve been on the day one. With the emergence of new technologies all websites have to undergo certain changes. There are hosting services, website maintenance costs, bandwidth and other things that people usually don’t consider when they are initially creating their first websites. However, when knowing what it’s going to cost you in the future will help you to budget your project in a correct way.
- Personalization. Different webmasters see things differently too. Make sure that the styles they offer suit your personal preferences, business sphere and the content.
- Online visibility and promotion. Before you would want to make a use out of a certain company, check out how good they promote their own online presence. A website with bad promotion is not worth the money spent because it will never be found by your potential customers in the search engines.
- Expectations and reality. Any web designer who guarantees a short-term success is definitely overselling himself or simply bluffing. Be realistic about time frames when your web project can start to produce the desired results.