I’ve got a website, do I need a blog too?
A website is a great marketing tool to have and present your company online, but it should not be the only instrument to use. A blog and social media are highly recommended to use together with a website.
What is so special about the blog and what does it do that a website doesn’t? Well, there are several distinctive advantages of the blog over the website. Firstly, the website takes much more effort and skill to be updated. On the contrary, a blog doesn’t require any professional training or money to be maintained and updated. Anyone can do it.
Another advantage of having a blog is an opportunity to improve search engine optimization. Google and other search engines really love blogs. You can make your website even more search engine friendly if you use the links from your blog on the site. That’s all part and parcel of a good SEO.
The biggest advantage of the blog is certainly the direct dialogue between you and the users. A blog is an excellent tool to get your customers involved in your business. Coming to your blog over and over again, customers can communicate with the other users through their comments, questions and other social media.
Now, you probably see what makes a blog “a plum”. For one, it generates more customers, for two, it directs more traffic to the website and for three, it gives the website popularity and high rankings in the search engines.
Your business website definitely needs a blog, but its quality entirely depends on your blogging skills. Therefore, if you want to always intrigue your visitors, you need to keep your eyes open and look for the interesting information, to be a kind of a website guy who’s aware of the latest trends and features in his business sphere.