Logo design and color psychology
When people see colors they instantly associate them with certain things on a subliminal level. None can possibly say for sure if that’s just a normal human reaction or the reaction formed by living in the society. However, it is certainly a reaction which can be aroused within a human being. The human mind will always respond to the color.
Marketing and pr managers are well aware of this connection between customers and color impact. They have spent long time researching the colors and their influence on people’s minds and come to the conclusion that it does play an important role in forming users’ perceptions. The web design companies have noticed that even slight changes to the existing color scheme can tremendously change the entire take-on the site.
A single word doesn’t always arose the same instant reaction as the color does. It happens subconsciously. You don’t even need to know what you’re looking at when your mind already makes certain connections.
What is a logo? Well, a logo is the most frequently used attribute of your business identity. Logo is going to be printed on various documents, your products, business cards. Logo is a part of your website and letterhead. Logo is actually an irreplaceable part of your business identity and brand image.
Considering how important the logo is for a company and what impact the color has got over people’s minds, you should see that color psychology plays an important role in forming the perceptions of the site. With a bad choice of colors you can easily turn your visitors off instead of attracting them to the website.
However, it’s not that easy to use color psychology for your advantage. You would need to take a look at the chart that lists the colors and explains their general meanings. But a logo specialist can go beyond simple color solutions. He or she will find out what you expect to see on your site and thus, will create an effective logo using knowledge and understanding of color connotations. A specialist is also aware of the reactions that people have, viewing certain color combinations. As a result you will get a beautifully designed and memorable logo to represent your company.
Of course you might have a “do it yourself” plan, do a research and try to come up with an idea for your company logo. However, professional help is what you really need when talking about logo design. The experts know how to combine colors and forms to create a powerful and effective logo that explains the nature and concept of the company.