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Search engine marketing strategy

26 October 2012

Why does your business need a marketing strategy? If you want your prospective customers to find you online, you need to make sure that you show up in the search results. That’s the only way to promote your products and services on the web. The higher your position on the search results page, the more likely it is that your potential customer will buy an item from your website.

More often than not, being on the second page is already disastrous. Very few people actually click through to the second page, therefore it’s crucial to optimize the site for the search engines and make sure it holds the leading positions. The success of search engine optimization depends on the chosen keywords.

If you’d like to rank well on the first search results page for the chosen keywords, you need to get an idea how search engines work at a whole. It’s not about “fooling” search engines. You need to know what factors search engines use in determining rankings.

In this article I’d like to give you a 3-step plan that will help you to create the quality website content. Remember, content is a very important part of the website and the success of the site directly depends on its relevancy to the subjects of the business and the choice of targeted keywords.

Step One: You need to dominate in your industry niche. To do so, you need to identify your targeted audiences. Clarify your online marketing goals on the basis of the overall business goals, think of the elements that motivate your website visitors to take an action. But what’s even more important is to analyze the market of your competitors and think of the most effective strategies to beat your competitors!

Step Two: Get your rankings as high as it’s only possible. Make sure that your website is search engine friendly. Determine the set of keywords that your potential customers type in when they’re searching for your product or service. Be creative about off-site activities that could help you to promote your website and move it higher in the search results.

Step Three: track and monitor your keyword rankings. Conduct a proper analyze of your website conversion rates. Always make monthly reports with all the details regarding website performance.

If you don’t have time to learn about the techniques that could get you good results, it’s better to rely on the experts. There is a great variety of seo companies out there in the industry that can provide their clients with high quality services.

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