Search engine optimization in website designing
Search engine optimization starts with making a website search engine friendly in the major search engines such as Google, Yahoo, Bing etc. If a web developer creates a website with the use of modern design and SEO techniques, such website is more likely to achieve high rankings on the web within a short interval of time.
The whole process of search engine optimization starts with a thorough pre-planning of website which requires certain knowledge of SEO. A SEO expert will help you to rank your website and achieve the top results for the needed keywords and phrases.
Necessity of search engine optimization
Most of the websites presented in the networld drive the natural traffic from the search engines to the website. This traffic is completely free of charge. Besides, the search engines have become the principal source of the information on the site. Herein, it’s very important to pick the right keywords and phrases to get high rankings in the first results page of the search engines and to drive both, natural traffic and prospective clients to your website.
The strategies of SEO
What is search engine optimization? It is the process of improving the visibility of a website or a web page in the search engines. In practice it means that the more frequently a website appears in the search results list, the more visitors it will receive. SEO can drive the users from various sources including image search, video search, news search etc.
On-page optimization – in the current strategy website pages are optimized with the most pertinent keywords and phrases. Title, meta tags, alt texts and the overall content optimization are the effective assets to advance the website in the search engines. A good linking of the web pages is important to ensure proper navigation.
Off-page optimization is performed through other affiliate websites and pertinent link construction which can be done in many ways such as link-exchange, social media marketing, directory submissions etc.
In the light of the foregoing, a website which has been properly designed and well optimized considering all the basic and advanced SEO factors can achieve higher rankings in the major search engines, entice more desired audiences and traffic to the site.