The concept of well-designed website
Surely you’ve heard the expression “don’t judge a book by its cover” and partially it’s got a certain point. However, in a real life things can be quite different and very often people judge us (and our businesses) exactly by the image we provide. Absolutely the same principle is applied to your website.
Many businesses use their websites as a starting point to get in touch with the customers and promote their products on the web. Therefore, a website should be able to create a positive impression right away. Every website has got to be based on three crucial components which are 1) website usability, 2) functionality and 3) presentation.
Presentation is all about the way your website looks. It’s easy to notice great and visually appealing websites. They look clean and professionally designed. The colors and graphics are wisely chosen. And such websites successfully attract the targeted audiences. But it won’t take you long to spot a bad site too. Such websites are difficult to navigate and difficult to read. The color combinations look hideous and the time loads are horrendously long.
Functionality is the ability of a website to give the users exactly what they want. Let’s give an example. If you planning to buy a car, a well-functioning website would show you all available vehicles so that you could compare the prices and purchase a car online directly from the web. A website with poor functionality wouldn’t be able to provide you with such information and a payment process itself would be difficult and confusing.
Website usability determines how easy or difficult it is for a user to navigate your website. If it takes ages to load web pages, if the menus are confusing to navigate or the text is too small to read these are the indices of bad usability.