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Web design tips

14 March 2012

The responsibilities and duties of a web designer are vast. Therefore I’m ready to share with you my experience and release some very interesting ideas so you can become a professional in the web industry.

What is the most essential part of a web design? Undoubtedly, it’s the target market orientation. No need to be a psychologist to learn all the secrets on how to attract more visitors. I will briefly give you an idea. There are two different target markets. “Searchers” and “Browsers”. They both have different motives for visiting a website. Searchers know exactly what they are looking for. This is where the search engines do their job. The right keywords, set of expressions, meta titles, descriptions and URL links would be very helpful for this purpose as well as a unique SEO friendly web design. Browsers is a completely different type of visitor. They browse from one link to another until they find something special which catches their interest. In this instance a catchy and intricate design would be more beneficial option. However, a professional web designer would implement his project to satisfy the criteria for both, searchers and browsers.

Define the web site objectives. Ideally the pages should load within 2-3 seconds therefore, if it’s needed, minimize the graphic files and the amount of words on a page. The content should be readable. It’s very important. Use all possible designing elements such as sizes, shapes, shades, lightning effects, highlights, exclamatory signs etc. to focus the visitors’ attention on the key points of a website. Here’s the thing. The visitors generally just scan the pages without actually reading attentively. That’s why your target is to efficiently expose and deliver the key information about the company within seconds.
Think about the navigation and content management system. Search forms are good to easily navigate through the content of a website. The cms should also be easy to update and modify. Place your the most popular features on the home page so the customers don’t have to spend ages searching for them on a website.

Learn how to make your visitors stay on a website for as long as it’s possible. The longer they spend on a website, the more chance you’ve got to expect them to come back. Constantly increasing amount of potential customers is the key factor to the website success. Use the tag lines and propositions on the website. Surprise your visitors with the nice welcome messages. Another tip would be the usage of the browser’s title bars so when your customers bookmark the website, the title would speak for itself.

An option to “like” or “dislike” the news, features, pictures, offers etc. on a website is a great way to keep in touch and communicate with the customers. Bear in mind that a blog is also a very beneficial and instrumental vehicle to bring customers back to your website repeatedly. Therefore; any relevant blog design needs to be thoroughly worked out too.

I hope, you find these web design tips useful and gainful.

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