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Website that works

13 June 2012

Before starting a project, think what you’d like to include in it. Please, don’t construct a website at breakneck speed. Concentrate on the concept of the website. For example, if you’re advertising handbags, there is no need to insert the links of affiliate websites which promote furniture. If you were a customer, would you like to go through dozens of unnecessary links and distracting images? Probably, not. If you were interested in furniture, you would visit a different website. Besides, the search engines won’t like it as well. They won’t distinguish what it is exactly that you’re trying to promote and therefore, your own products won’t get good rankings.

Actually, the more your own products you’ve got on a website, the more promotion each of them needs. They all compete with each other, therefore what you really need is a fewer amount of related products.

Let’s review the list of key things required to build your first and subsequent projects. The layout of the website is pretty important. That’s the first thing you should start with. When the draft is done, you can move to the next stage and contemplate website functionality. But before that, make sure that your website is clearly laid out and has got individual pages for different topics.
The subject should be running a red thread through the website and be fully revealed on its pages.

If you insert the links on the website, bear in mind that they need to be properly tested before used on the website. The broken or the wrong links will create a very ambiguous and rather negative impression about the website.

The website that works should be stuffed with the correct keywords and expressions and provide good positioning in the search engines.

The finishing touch is to place the sitemap of your website. Sitemap guides your visitors through the website and helps them to learn the ropes. Usually the map of the site is a single web page which contains the links to each page. Having a sitemap will greatly facilitate website navigation and increase user experience on a site. Your visitors will appreciate the usability and the ease of navigation system.

When the website is complete, thoroughly test it before you think you are ready to launch it live. Once everything looks properly organized and structured, it’s time to add the content.

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