When the traffic is there…
So now you’re heading to the finish, you’ve done all the needed things, picked the relevant and attractive URL and domain name, maybe even set up some pay-per-click ads, you may have even invested a good chunk of money to have a custom design for your company’s website. So now the last thing to worry about is traffic.
You definitely have already whiled away a lot of time worrying enough about all these things, but just to make sure, let me draw your attention at the major things that you should consider when you have a big flow of traffic.
1. Don’t make your website too complex. Once again, make sure that your website has got a tidy and navigable interface and gives its customers multiple options to get around. It’s especially important for those companies which sell various items directly from their websites. The customers should see how they can buy items online and ship them across. This is what it takes to have a user-friendly website.
2. Use testimonials on the site. It may be really inconvenient for your customers to contact your previous clients to ask for their reviews, however, to have a single page for customers’ testimonials would be absolutely invaluable for your business reputation. Besides, you will be able to follow up on each of your customers.
3. An age-old technique to offer your customers something for free used to work well in the past, however, these days it can even turn people away when used not wisely. Today, it makes much more sense to offer your customers a demo version or a certain piece of information without a charge. That’s an effective way to entice new customers.
4. Share some knowledge and views on a certain item presented on your website. Not only will you attract your customers’ attention but also help them to get the right idea about the product or service before they spend their money. For example, if your company specializes in selling computers, a good article about inventions and opportunities would add value to your business. When offering help to your customers, you make them want to trust you.
On using these tips you will be able to turn your random visitors into regular customers and find more seekers interested in your product. However, you should remember, it’s not the complete list of all things, so be encouraged to always learn more and practice them!