Your logo is not just a decoration

Are there any company logos that have stuck to your mind? If you’re contemplating an idea to create your own corporate identity, it would be sensible to surf the web first and survey what kind of logos other companies use to project themselves online. You might find it surprising but in most cases these logos are very simple icons. Often times logos simply give a graphical representation of the business nature, some of them are literally elementary sings that instantly make an impression. In this article we’re going to discuss the effective tips to base on whilst creating your corporate identity.

• you need a webmaster who you could trust;

In the first place you need to find a web designer who could clearly see what you want to achieve with help of your website and understand the importance of corporate identity. You shouldn’t use the service of a webmaster who tells you that he’s designing logos. A logo is only an element of the service package that he is supposed to provide. It’s not just the icon that’s important but also the color scheme, fonts, styles and holistic view and “feel” of the website.

Go through a web designer’s portfolio and take a look at his projects. Can you find any eye-catchy and spectacular logos? Check out how these logos have been applied to various items such as business cards, websites, brochures, etc. The important thing is to have a logo that goes well with the whole web design and looks appropriate. If a web designer fails to create a logo that could match all the other designing elements on a site, he doesn’t understand the concept of business identity.

You’ve probably come across several online services where you can quickly and for little money create a logo. Many people find this service quite satisfying, but corporate identity takes little bit more effort and time. Quality should come first.

• simple thinking;

When you’ve found a web designer, try to specify your business nature and what exactly your company does. The idea is to express your business identity and uniqueness via brand attributes. Keep in mind that very often the simplest expressions can be the most effective and impressive. The important thing is to show to the audiences what sets you apart from the rest of your competitors.

• a name that speaks;

The company’s name sometimes can speak for themselves. Let’s just take Sony as an example. There is absolutely no need for a fanciful icon. Sometimes even fonts can say different things. Don’t be afraid to experiment with the styles to see what works best for you.

Related posts:

• Company logo design is a feature of your brand identity
• How to make your logo design look great
• Effective guide to logo design
• How to create the right design of a logo?
• Logo design and color psychology