If you’ve got a website, there is a piece of information for you to consider first. A website has got to have useful information so that your visitors can use it to find the solutions to their possible problems. But it does happen quite often that before we actually find something decent we have to come across multiple poorly designed websites. Such websites display the products and services in an awful way with the only one evident thought in mind – to sell no matter what. People get sick of such websites and ultimately try to stay away from them. Blank websites with no explanations or any sort of advice usually repel hundreds of the Internet browsers who could actually become potential buyers. Convenience and uniqueness are those features which are usually searched and needed.
So here is the first thing to keep in mind. You create a website for people. It has to be useful and informational. Don’t make your visitors hunt for information. It should not be a hard job to find what is needed in the first place. Otherwise, your site and business itself can acquire a bad reputation. Don’t overcrowd your site with numerous links, bulky banners, animations, etc.If you want to establish yourself as a decent business, high quality content is what you need because quality information is exactly what people are looking for on the web.
Navigation system has to be top-rate if you’re interested in having a great website. There are just too many websites out there which are poorly navigable and thus, inconvenient for usage. A website doesn’t necessarily have to have fancy graphics or other irrelevant pictures. What it’s supposed to do is to present the content in the most favourable for the targeted audiences way. Simplicity is quite often a key.
Whilst planning website design, try to position yourself as a customer. Is your site easy to navigate? Does it match the search query? Is the content accurate on all web pages? Too many links on the site can confuse visitors so that they won’t even know where to click.
Give some reasons for your visitors to come back to your website. Show your personal uniqueness and business trustworthiness. The website shouldn’t look too formal and boring. And the last very important rule is to avoid spam messages. That’s the direct route to get banned and low-ranked in the search engines.
The whole purpose of the website is to sell. Therefore, website appearance and rankings mean absolutely nothing when the sales numbers are negative. Actually, that is the most commonly known problem that majority of e-commerce sites come across these days – low indicators of sales.
The question is, how to turn visitors into your prospective buyers? The process of converting people into clients is not that simple, as a matter of fact. There exist several factors which can greatly affect the final outcome. But e-commerce strategies change rapidly and thus, you need to always acquire new experience and master the latest developments to be able to compete with others on the Internet marketspace.
An e-commerce website is not just an electronic brochure of items. It’s not even about effective shopping carts and payment gateways. There have to be some other factors which could have an impact on people’s minds and encourage them to to buy directly from the site. Take a look at your website and answer the next question. Does your website evoke the desire to make a purchase and the trust to the company? Would you not hesitate to complete an online transaction if you were a client? Be honest with yourself when answering these questions.
If you’re interested in improving the process of converting visitors into your potential buyers, here are a few tips for you:
1. Make your offerings clear. Of course, if you’re the only person who’s selling a certain type of product, it won’t be a difficult job to sell and you may consider yourself a lucky person. But if you’re not, then you need to create a unique and convincing business image to stand out from your competitors and persuade your customers of company reliability. That’s probably the most important aspect. The site has to demonstrate reliability and security.
2. Target your traffic. Of course, bigger numbers usually seem much more impressive but they are not necessarily more effective, that’s the fact. If high conversion rates is what you need, make your ads very specific to the offering. Keep in mind that the targeted keywords can certainly get you bigger flow of traffic but high conversion rates are not guaranteed.
3. Get the convertible content. The content of a website is supposed to speak business. Tell your customers what is that what you’re selling on the site and how it’s different from your competitors’ offerings. They should be able to clearly see the benefits of buying from you. Don’t forget that visitors usually have got multiple other options.
A lot of people have heard about recession of the Internet era and its consequences with regards to big companies. However, there are many many advantages when it comes to the question whether to have a website or not. Just think, you’ve got a business for example. A website would certainly help you to reach thousands of your potential customers throughout the world.
So what are the benefits of having a website?
At first, you can improve your business image with a decent website. People do believe that businesses with professionally designed websites can offer top-rate products and services in comparison to those who don’t have any web resources. A website is a sort of an electronic brochure which reveals examples of products and services to the visitors. Besides, websites help to establish effective communication with the potential customers, keep them informed about company’s activity, plans, all the changes on the site, etc. A thoroughly planned and professionally designed website would definitely bring a return investment.
At second, it’s also saving of your expenditure. To buy an advertising space can be quite costly. Whether it is a radio spot, billboard or just a newspaper ad, it can be quite expensive. Besides, you would have to think of the perfect text to publish and not go beyond the constraints of the ad. It’s so much easier to use a website to introduce people with your products and services, provide contact information, coupons, surveys, anything to be fair without any extra material cost.
At third, you don’t have any geographical boundaries. With a website you can easily reach the global audiences and slay your competitors on the international market.
Another obvious advantage of having a website is to be able to provide round-the-clock services. Taking into account comparatively low cost of a website, there is nothing as close to being so cost-effective today. The Internet users can visit a website at any convenient time for them which is an obvious two-way benefit.
Consulting small businesses about a website and its advantages usually means answering such questions as how to get started, what it takes and how expensive that all is.
First thing first, let’s answer the most important question. Can you afford it? Yes, definitely. Most local web designers don’t charge mega money to design a website. What you can’t afford is NOT to have a website. That’s for sure! Most potential buyers prefer to start their research without actually leaving their homes and do all the shopping via the computers. The opportunities on the web are absolutely phenomenal and the boundaries of your site are limited only by your imagination and budget. Shall we look at the ways how you can get started?
First of all, you would need to pick the relevant and unique domain name. Think of the name or even the phrase which can easily stick to people’s memory. It would be ideal to reserve a domain name which would match your business name. If that cannot be done, include a search query in your name so that the site could come up in the search result list when the Internet users are browsing for a particular thing. If you’ve got a marriage agency, for example, you could include such words as “wedding,” “bride” or the word “marriage” itself in your domain name. However, don’t make the name too long and complicated. It should be easy to memorize.
Here are some of those places where you could look for an available domain name:
Most registrar companies charge their clients less than 10 dollars per a site name and do a brilliant job to assist you whilst you establish your new website. If the company overprice their work, don’t rush to use their services. There’s a lot of the competition out there and you can easily find the company at affordable rates.
Ok, so now you’ve registered your domain name and launched the site on the web, but fairly speaking there’s little sense in having a website that cannot be found by the audiences on the Internet. The next thing to do would be to submit your domain name to the search engines such as Google, Yandex, Yahoo, Bing, etc. It will take some time before your web pages are crawled by the electronic robots and hence, ranked in the search engines. This basically means that you don’t have a lot of time to prepare the content. It should be ready in advance so that you don’t waste your valuable time.
When the content has been developed, it’s time to look for a web-hosting partner. The company doesn’t necessarily have to be local, but you do need to know that the chosen company can provide your website with smooth functioning. Knowing these basics you will gain a decent web presence to establish your business online and entice new visitors on a regular basis.
Very simple, when you have a website, you don’t need to think about any other advertising ways. A website is the most cost-effective method to introduce your company to the society. When people arrive at your website, evidently, they’re searching for something you offer. That is why, it’s important to have an easily accessible website with good rankings in the search engines so that people can find you without putting a lot of effort.
The first impression
It’s almost the same as on TV. You’ve got just a few seconds to create the right first impression which could characterize you as a credible and trustworthy company. As a matter of fact, website appearance can make or break the potential partnership. Within a tiny bit of time visitors can either: 1) check on the items you’ve got to offer on the site and take some actions; or 2) click away from your site to continue searching further on. Are you sure that your website looks good enough? Do you know for definite that your site is not difficult to navigate? You may have an excellent and interesting information on the site but if the users can’t comfortably travel through the pages, there’s hardly any use out of it. Besides, it’s important to check the site for broken links. If you were a client, would you be impressed with a website where the links lead to nowhere? Probably, you would, but more likely in a negative way.
The business image
Website should comply with your business. How do you want your customers to judge your company? Would you rather be considered as a professional or an unprofessional? There are three prime factors which determine a success of your website.
- Internet marketing includes numerous methods to guide the users to your website. It takes understanding of SEO, social networking and search engine marketing to have a greater impact on people’s perception. However, you do need to be careful when picking a company. There is a big amount of experts out there who claim to provide this type of services, but not all of them succeed.
- Design of high quality should not be dismissed. To drive users to the website is certainly important, but if you want to retain them on the site, a nice-looking business image is required. You can either strike your visitors with beautiful graphics or make them think that you absolutely don’t care about your business. This is how easy it is to make a certain impression on people just with a choice of web design.
- Simple and clean design that is easily navigable is another important ingredient that makes a site successful. If a user struggles to find the needed information on the site, more than likely he will move to another site searching for the desired information. Bear in mind, that a website overwhelmed with graphics will look cluttered and even annoying.
You can clearly see that nowadays Internet takes an important place in modern life of the society. People are spending as much time on the computer as they are watching TV. What do you usually use when you urgently need to find something – a newspaper or the Internet? That’s the answer to all your doubts. With a website you wouldn’t need any other means of advertising whatsoever.