Logos are all around us. For most people logos serve as a reminder of a certain brand or a company. To clients, for example, a logo is a point of recognition on which their brand is based. Designers know that a logo is a representation of clients’ ideologies reflected in one single graphic.

All the above reasons explain why logo design plays such an important role in the industry. In the present days when everybody has got to have a website to support their services and products, the demand for logo design has become really high as it’s never been before. The challenge for every new new business is to obtain a logo that would look appropriate, unique and speaking. Shall we look at the basic principles of creating a logo?

- research your audience. Logo design is not just about creating a beautiful visual. It’s about developing a brand and communicating your position to the customers. Therefore, the first step of creating a proper logo design has got to be thorough research. At this early stage it’s recommended to involve your customer as your interpretation of their brand can be different

- think of the brand. Before sketching out the ideas for a logo, think of the business itself: who they are, what they do and what the demographic is there. If your client has got previous iterations of logo, analyze them and think what they’re missing and what’s not represented there. Make a list of “do’s” and “don’ts”. Now you’re ready to start creative work.

- don’t allow your clients to dictate. It doesn’t mean to say that you shouldn’t do what your clients say. Look through the list of requirements from your client and start to ask questions. “The logo is expected to be iconic and memorable”. This is a cliche phrase that won’t help you a lot. Thus, you should manage your clients’ expectations, what exactly they want to convey and set the real goals.

- draw a sketch. What did you learn to use first, Photoshop or paper and a pencil? Sketching is much faster way to demonstrate your clients how you see the concept of their brand. It doesn’t matter if the sketch doesn’t look ideal, the point is to convey your idea to a customer correctly.

- don’t use weird-looking fonts. If you want your website look professional, please avoid using gimmicky fonts. As a rule, they look too fancy, too weak and too cheap. When talking about logo design, try no not over-garnish it. It’s better to use simple and classic fonts.

- space around logo. Think of an exclusion zone around your logo. It’s important to leave some space around logo and the rest of the content to protect the integrity of logo. When designing, you need to think of the end result and the way this logo is going to be used in the future.

Brand is the prominent symbol of a company which is designed into the printing material. It’s a sort of a visual introduction to your business and thus, it’s really important to establish a brand of a good quality. Well, it’s not the easiest task, in all honesty. However, on establishing one, you will witness its effectiveness and performance. A good brand not only wins new visitors, but also keeps them on the site and turns them into the regular customers. Here are some tips which you may find quite useful when thinking about your own brand image.

Color scheme

Color is definitely critical for branding. The right choice of color scheme can make or break the business. Colors unconsciously affect people’s moods and emotions. With a certain color it’s possible to trigger off a specific feeling and desired reaction from a person. Think of your associations with the red color. Usually it stands for power, passion, anger, and even aggressiveness in some way. For this reason, this color is oftentimes used to highlight an important message on a site to attract people’s attention. Very often entertainment websites set red color before the rest. Now when you know its main characteristics, you can see why. Green color usually stands for nature, environment, health, sometimes even wealth and money. Therefore, green color is one of the preferred solutions for the environmental sites, as an example.

Character of your brand

The character of your brand should be really strong with its personal identity. If you’ve got a website with a real estate, for instance, then you may be interested in creating a brand which would reflect credibility and trustworthiness. If your site is a tool to entertain people, a brand should look accordingly, with fancy and frolic elements. A brand with a strong character is what a business needs to build a successful career and grow.

Consistency

When creating a brand, you should be consistent. In fact, consistency is very important regardless whatever you practice. By repeating your brand again and again through the website, you make it memorable so that it sticks to people’s memory. People who underestimate the importance of the brand image make a big mistake. It’s the brand image which comes first. The design is only an extension which makes the site holistic and reputable.

Logo

The logo is the first thing which should fall on eyes, therefore try to think of the most prominent place to design it into the site. The designers usually place it on the upper left-side of the website page. This tendency has got quite a rational explanation. When a visitor arrives at a certain website, what he does is he scans the page starting from exactly that place. Therefore, logo is the first thing he looks at on entering the site. It’s important to insert the link in a logo so that it can always lead to the homepage.

Logo is a visual representation of the business that is why uniqueness is essential. It basically conveys your business propositions, the benefits you offer, services and products.

It’s a real shame that there are numerous companies who underestimate the importance of website quality and the meaning of a well-designed logo. However, it is the logo which defines business identity and brand recognition. And now, talking about identity it’s important to understand that only unique and catchy logos can do business. People usually associate a certain company with the logo which is used to market the products. The more memorable it is, the more popular a company becomes.

And yet, it’s a more complicated process than it might seem at first. The design is a broader term. It’s practiced in many many fields and industries. But it requires professional training and understanding. You can’t just spontaneously design a good logo. Design is about planning ahead. If you want to create the desired image of a company, give a thorough thought to what elements you would definitely need and how you picture your business in the future.

A quality custom design is what’s needed to achieve the desired results. A professionally designed logo is supposed to illustrate a business in an effective way, convey its message and encourage the viewers to make a certain action. It’s a real art and as it occurs, often times the simpler a logo looks, the more attractive and memorable it is. It doesn’t mean to say that a logo should be plain and dull. Let me draw an example to explain what I mean. When you think of the sportswear “Nike”, you instantly picture its logo. Simple, elegant and attractive. The same can be said about well-known “Apple” company. Nothing extraordinary but catchy and memorable. That’s what simplicity means when talking about logo designing.

Simple designs help to quickly establish communication with the viewers. And besides, they are not that costly to be reproduced on the printing material.

I will put it simple, WordPress is a truly amazing platform to build a website with and use it as a content management system. When clients are wondering what cms to go for, I definitely recommend WordPress. It will help you to build a user-friendly and easily navigable website that you can control and manage without professional help.

When you get to know more about WordPress platform you will clearly see why there are millions of websites that are built with WordPress and how it can be beneficial for your small business as well.

Shall we review the reasons why you should be interested in building a website with WordPress cms, regardless if you have already got a website or not?

1. Incredible website performance

Upon installing WordPress, you will instantly get all powerful features to customize and manage your website. The content management system will allow you to make any changes to the website, edit and update the content, images and video files. A user access system will help you to assign different roles to the users and control what level of access they can have.

2. Construct a beautiful website with the existing one

On having WordPress website, you can forget about spending a fortune on custom web designs. A vast variety of available professional themes will be the best design solution. Just find the pertinent image for your business and install it in WordPress. Within a short interval of time you will get a new and desired look for your website.

3. Open source cms

You might think that WordPress cms is a sort of a website builder. In some way it is, but with a slight difference. You won’t have to purchase any elements because the WordPress cms is absolutely open source and written in the web-programming language. It means, when professional help is needed, a web designer or a web developer could quite easily work in the code of the system and make any required changes.

You might need to change the colors of your theme so that it can go well with the other elements on the site. The designer won’t find it problematic. He can open the code and change the color of your logo, layout, images etc. For instance, you might use a certain plugin but it doesn’t function in the way you’d want it to. In this particular case, a web developer can adapt the plugin to meet your specific purposes. It’s impossible to think of anything that couldn’t be done with WordPress.

4. Constant evolvement

WordPress keeps up with the rapid technology process. The communities regularly develop and release new versions to improve the existing features, security and website quality.

5. It’s free!

This reason has got an immense value. If you’ve made your mind to use WordPress, everything you need to do is to download the software, install it and start to use. That’s it!

Regardless of highly competitive market, would you like to reach the top positions in your business niche? If that’s the case, you need to think of the most effective ways to represent your business. In reality, it’s not that simple. If you want to be certain that your business has got an attractive and presentable brand image online you need to create a professional logo of high quality.

You’ve probably never thought it’s that important for the website. But the answer is yes, definitely. Any company (and surely, the one which is interested in growth of the career) needs recognition on the web. And this is what the logo is tailored to do. Logo is usually designed to give your business not only recognition, but also uniqueness, a kind of a zest which sticks to people’s memory. If it looks credible and intriguing, your website will create a reliable and trustworthy reputation of your business.

Let me draw an example. When you picture your country flag, you can literally visualize the chosen colors. That’s exactly what logo is supposed to do. An immediate visualization and association with your business is the desired outcome. Your company logo is not just a kind of a label on the website, but it’s also your unique company signature printed on the documents and products.

So now you know that logo plays a crucial role in creating your business reputation and brand identity. Would you not try your best to make it as much attractive as it’s only possible? Don’t underestimate its part in your brand image. Give a good thought to the concept of your company and pay serious attention to the details.

Your logo should not look very complicated. A lot of people make a mistake, thinking that a big business has to have too sophisticated logo. Well, that’s the biggest misconception. Think of the biggest corporate logotypes such as Nike, Apple, Shell etc. They’ve got simple and elegant logos which have got worldwide recognition.