More and more e-commerce websites and online businesses appear on the web since people know that websites are a great source for making big amounts of money. Online businesses offer a great variety of services that help companies to accomplish their objectives. One of the services which is in high demand today is SEO optimization. It’s a relatively new service sector. Most companies which provide seo services have less than 10 years working experience. However, it absolutely doesn’t mean that they don’t know their job well.
What are the services that you can expect from a professional seo company? The beginning stage of any search engine optimization campaign is a choice of keywords. You would need to find the right keywords that would assist you in getting a top ranking in the search engines in a natural manner. Without professional help it may be a real challenge to select the keywords that your prospective customers are looking for online.
A professional SEO company can make an in-depth analysis of the competitive market and come up with the most searched set of keywords and keyphrases for your business field and website. Here it’s important for you to be in сlose collaboration with a seo company so that web experts have better understanding of your business and choose a better collection of keywords.
A SEO campaign usually begins with selecting the target keywords. The next point that sparks off further activities is link building. There’s no better approach for your website than to have an honest link building plan designed for it. A link building plan is all about linking to the related websites, it’s all regarding the anchor text, it’s all about obtaining links from top ranked websites. A professional SEO company should be able to give you a good link building campaign to increase sales and popularity.
A social media is a standard connection that Internet establishes with the audiences. Many seo companies provide not only conventional seo optimization services but also social media services. The range of services that seo companies provide today is expanding at an unprecedented speed. You can find almost everything. If you’re interested to promote your business website on social networks, search for a seo expert with the knowledge of Web 2.0 and the social media. Don’t forget to check out the past experience of the company and read the feedback of customers. A lot of so-called experts claim to be professionals, and yet, you can’t ever be sure in the quality of their work until you see it with your own eyes.
In this article I’d like to review those three ways that would help you to get people visit your website and keep them come back.
First thing first, you need to tell people that you have a website. You may think that this is the most obvious thing on the “must do” checklist. However, in reality there are many website owners who don’t invest either their money or time in promotion of business websites on the Internet. All the business literature that is posted on the site should contain your site’s address (business cards, faxes, invoices etc. If you’re using email to stay in contact with your prospects, incorporate a signature that will appear at the end of every message that you send. Such signature can contain your name, position, company’s name, web address and a phone number.
Encourage repeat visitors. According to the research, when visiting the site, many visitors decide if they wish to do business with a certain company or not. I will share with you some of the ways that encourage visitors to come back to your website:
- keep your website updated. Nothings frustrates your visitors more than a website that’s poorly maintained. You have to check your website and make sure that all information is current and relevant. Besides, it’s got to include contact information, personal stuff and prices (if you represent products or services).
- it shouldn’t be difficult to use. If the design of your website looks poor and the content is difficult to find, your visitors won’t want to waste their time and will definitely move to another website. People are usually notoriously impatient. Therefore, make sure that all your pages and links are clearly laid out on the site.
- make sure that your website works fast. Today more and more people use high speed broadband connection, and yet, there is a significant number of those users who use slow dial-ups to get connected to the Internet. The obvious thing is that people won’t come back to the site that they know is very slow.
Register and optimize your website for the search engines. You may find companies that would offer you to submit your website to hundreds of search engines, but actually, there are just a few major search engines that are really important. Others can simply get the email and use it for sending you spam messages. To effectively optimize your website for high rankings, it’s essential to post good, interesting and relevant content. This is what search engines base on when bring the site up or down in the search results page.
Search engine promotion is very important. People use search engines to find your website online. But once they arrive at the site, they have to be able to use your site and understand its content. Otherwise, it’s a complete waste of effort, time and money.
The usability checklist that I’m going to share with you in this blog emphasizes five important components of a usable website:
A clear and simple navigation. According to the research of web usability experts, a good navigation system should answer three important questions which are: “Where am I?” “Where can I go?” “Where have I been?” Your website can be on a high level if it includes these basic elements:
- It’s got to be consistent. The navigation system should be in the same place on each page of the site and have the same format. It’s easy for visitors to get confused when links appear and disappear in a chaotic manner.
- Use appropriate links. It’s a bad practice if your visitors need to guess where a link is going to take them. People should be able to see the destination by reading the text in the link. It’s not the best time to demonstrate your smartness and think of some cute ideas – visitors have neither time nor patience for that.
- Use CSS to emphasize the links. Some people don’t like the underlined text links inside the content of the site. As a rule, most people expect to be able to click the underlined text, therefore, if the content doesn’t contain a link, remove this visual navigation clue and replace with a different technique like a background colour, different font or text colour.
- Include a homepage link inside the navigation system. By doing so, you will greatly simplify their traveling on the site. If your website has got more than one page, it’s important to make it obvious how they can get back to the homepage.
- Site search box. Include a search box in your website and make it look prominent. It’s important to make sure it searches all of your site. The search function shouldn’t send them to another to another site.
Your website design can attract visitors, that’s for sure, but it’s mostly the content that retains them on a site and encourages to return. Besides, it’s exactly the content that can boost your search engine rankings in the web. Don’t save the most interesting and important information for last. Place it somewhere high on the page. Do you remember how the information structured in the newspapers? All the top stories are usually displayed above the rest.
A few years ago people didn’t attach importance to social media. The use of Facebook, Twitter, Linkedin, etc. was believed to be just a fad. However, as the time passes by, the importance of social media has become undeniable. You can hear the words Facebook and Twitter now here and there, either from the news or your friends and colleagues. In just a decade, Facebook has gained about 500 million active users from all the corners of the world. Twitter receives about 90 tweets a day. And it’s quite obvious that the popularity of these websites is not going to die down. In 2010, according to the research data, Facebook beat Google in reaching the top place for time that people spent on the site. However, the questions remains if these websites are totally social or they contribute to the business growth.
Another research revealed the data according to which only 28 per cent of small and medium businesses are active in social media. A big number of business owners don’t even think that the use of social media is appropriate for their industry. That’s where they miss out their chance to gain more customers and raise the sales level. As the practice shows social media is worth the money and it always pays off the initial investment.
Fair enough, it would probably be unrealistic to say that every single business that exists in the world should go for social media marketing, but at the same time it would be wrong to overlook such strategy without thorough thinking in the first place. Social media is progressing at a rapid pace. Every week brings news and announcements with regards to the new features and tools on social networking services. As a business owner, you shouldn’t feel intimidated about incorporating social media in your site despite it’s still evolving. It’s better to get on a board and arm your business with the effective tools now whilst the majority of businesses are still learning. But it’s also important to remember that social media doesn’t necessarily generate an instant revenue.
Every business that commits time, energy and money is looking forward to having the return on the investment. However social media doesn’t imply an explicit quantifiable return. It’s a great tool that can help you to promote your business and build a larger clientele. Social media provides your business with a platform that would help to interact with your customers. Use this platform to provide industry updates, links to the articles and posts or showcase new products, designs, releases, etc.
Proper link building of social media significantly increases your rankings in search engines. Both, fresh content and good building of links to your website give weight to achieving top rankings. Social media is the future. It presents in all the spheres of our daily lives, either on TV, radio, the news, conversations with friends, etc. If you’d like to see your business grow, social media is a must, without a shade of a doubt.
Today there are a lot of marketing tools that could help you to promote your business online. You can’t expect to compete in the market unless you choose an effective marketing tool from a great variety. Here are several effective ways to get your business noticed on the Internet.
1. Create a simple and clear website
Check out whether your website has got an informational content. Does it describe your company’s product and services? Can your potential customers find answers within first 10 seconds, being on the site? Once your customer has come to your website, you’ve basically got 5-8 seconds to convince him that your website is exactly what he’s been looking for. The Home page should contain all the essentials that would give comprehensive information about your company and capture visitor’s attention.
People are looking for exactly what they’ve typed in the search engines. Get to the point and don’t publish unnecessary information. None knows better than you how to describe your products and services to the best advantage for your business. Don’t think of the tinsel, think of the concept and the connection that you’re going to make between your business and customers.
Make sure that your website is easily navigable. It also has to appear high on search engines. By picking the relevant keywords, your website can appear higher up on Google and other major search engines.
2. Be a blogger
Those website owners who post their blogs on a regular basis can reach out new audiences and attract more potential customers. It’s important to make your industry interesting for people, tell them something they’ve never heard of. Any business can benefit a lot from blogging. It’s a great chance to position yourself as a professional in the field just by writing good quality articles.
3. Youtube as a marketing tool
Having a link to your website on Youtube and vice versa is another great marketing tool. However, don’t go mad with posting blatant infomercials about your small company. Information that you want to post on Youtube should be first of all interesting and useful for the targeted audiences.