Many small businesses know very little about the whole concept of branding. Most of them look at it as something that only privileged global organization can have. It’s very far from being the truth. Branding is all about making your website memorable. It’s even more important for small businesses to become recognizable because they’re most likely to get lost in the shuffle. Here are five important concepts that every small business should know about branding.
Consistency and repetition are vital. It’s a commonly known fact that when you say something once it rarely sinks in people’s memory. If you start sending mixed messages, they would also confuse people. The same dynamics can be applied to branding: the targeted market needs to see the same imagery and message again and again.
Branding is much more than just a logo. Every business should have a logo. However, consistent color scheme, strong tagline, and consistent set of talking points are no less important. Branding is all about details and the data that customers can see.
Multiple sales representatives can undermine your consistency. All representatives tend to develop their certain way of talking about the company they represent. There’s always a danger that every other rep may tell a different story and ultimately, customers would have different impressions of what your business actually does.
Branding is more than just window dressing. To say more, branding is supposed to reflect the core values of your business. When obtaining a strong brand, you can “tell” your customers what your business stands for and what people should buy from you. Make it clear what differentiates your business from the rest of websites. Are you offering the best quality? Are you the cheapest? Are you innovative? Your messaging should be comprehensible, clear and exclusive.
Branding should be focused. Don’t try to incorporate several concepts in your brand. Concentrate on a few critical concepts. The more you dilute your brand, the more difficult it is for your customers to remember what your business is about. Think of the most talking points and define them on the site.
One of the most effective ways to stay in touch with your customers is email marketing. It can help you build brand awareness and loyalty, and it’s not expensive. Comparing to a traditional direct mail at $1 per email marketing is very cost effective. The response rates on email marketing are ranging from 5 to 35 per cent depending on the industry and format. A great advantage of email marketing is a possibility to obtain the demographic information that customers leave while signing up for your email newsletter. When knowing who your customers are, their interests, age, gender and income, it would be much easier to target your products and services to their needs.
Consider the following things upon creating your website newsletter:
- Don’t just sell. According to numerous studies, email newsletters are read much more carefully when they provide their prospects with some useful information. Customers expect to see interestings texts with useful tips, engaging content and humour that would accompany such email newsletters.
- HTML or Plain Text. In practice the response rates for HTML newsletters are way higher compared to a plain text. Graphics and colors make it look more professional as well. The only shortcoming is that email takes longer to download.
- Limit the list of your questions. With each new question you can significantly reduce a number of your customers, thus, it would be a sensible idea to limit the amount of information you request or enable your customers to skip the questionnaire.
Even if you’re not using your website to sell products or services, it still can be a virtual marketing brochure that you can update without spending a lot of money. Very often people underestimate the importance of virtual presence, but it is absolutely amazing and powerful tool. Having a web presence on the Internet will let you to provide people customers with richer pre-sale information. Thanks to email marketing small businesses can stand in the row with larger businesses.
E-Commerce has modified the marketplace, altered the strategies and gave an inception to competition between local businesses. The term “e-commerce” has derived from the word combination “electronic shopping”. However, in the present days it represents all aspects of business and market processes . Businesses from around the world focus on e-commerce. All the transactions can be performed in a flash with the ease and little effort.
Many owners of small businesses believe that it’s too expensive to run a website and sell items from the site. But as a matter of fact, electronic media and inexpensive information processing can help you provide faster and easier communication.
According to an Easynet Connect survey almost fifty per cent of small business owners want to offer their products or services on the Internet. If you’ve got a very strict budget but still want to start up your own business, there are ways to do it for free. There is a big number of websites that offer various tools and features at no cost at all so that Internet users can use them to perform small business operations.
Without big investments you can at least get your business started. Funds are usually required to propel a business to new high levels. So that could be another perspective to look forward after you set up a small business in the first place. Every small business should be interested in expanding their facilities.
Web page building services are the tools that would help you to create a basic website. Use the domain of the free service. By doing so, you will save your money and manage to obtain a domain name for your website. However, sometimes, the provider would want to post the ads on the pages of your free website. What you need to do is to post relevant pictures and descriptions of the products you are going to sell on the web. As practice has shown, it’s helpful to post some information that would tutor the student about business.
To start your online business for free you would also need to join the affiliate network. The established advertisers usually commission the the publishers to advertise their products and services. Send your affiliate links to the friends or just publish them on your free website. When random visitors click your affiliate links and purchase a product you’re advertising, you receive the commission payments. That’s an effective way to start making money online.
Another way to start your business on the web for free would be to sign up for an account with a “print on demand” product publishing website. You can also create a custom design and use it to sell various items online at no cost. The online publishing service showcases and ships the items to the end buyers, then receives certain percentage of each sale.
What is the actual reason that stands behind the desire of business owners to have a website? It’s the potential of Internet marketplace. All visitors that arrive at the business website can become regular customers. If a site is designed in a way to generate leads, more customers are guaranteed. Once a user signs in some form, his or her contact information is stored in the database of the website. In the future, this contact information can be used to convince those visitors to be the customers.
For understandable reasons, most small businesses want to hire a cost-effective company. However, it’s important to remember that hiring a cheap web design and hosting company can be risky. This is where you have to make the right decision.
I’m going to share a few tips with you how to choose the best and yet cost-effective web design and hosting company. Never overlook testimonials and comments of other customers to find out whether they’ve been satisfied with the provided service or not. Another way is to literally search for the affordable company online, check out their background and give it a try. It might be difficult to find the best one straight away among the multitude of available companies, however, it’s possible.
How would we determine a credible company? The first thing to do is to check out their website. Is there anything on a site that convinces you? Read some independent reviews. Usually they give the key answers. Why? Well, online reviews are the most truthful. All positive and negatives aspects are presented and specified.
Another advisable thing to do is to go through the previous works of the company and see if they comply with your standards and requirements. If you want to obtain a marketing tool, the sample works should contain the right features and look accordingly.
The usage of templates can be one of the reasons why a certain company is able to provide cheap service. Thus, you should be prepared to have your own list of requirements and tick the right boxes.
If you own a small business, you surely need a well functioning and profitable web site. Money spent on a website that doesn’t work is simply money spent in vain. A little investment now will reap rewards in the future. The web site should be easy-to-navigate. Otherwise, why would you need a website to get into troubles all the time?
I create my web designs for WordPress system. This CMS has got a lot of advantages before the rest. The interface of the website can be modified specifically to the business owner’s needs and requests. The platform can also be extended with numerous plug-ins, widgets, additional sidebars, menus etc. The flexibility of the WordPress cms gives me confidence to recommend it to all my clients. I know how painful the updating process could become. These updates can be detrimental to your website appearance.
Nevertheless WordPress CMS is the most user-friendly platform and the least trouble-making.
However, if you don’t have time to manage your website database, I would be happy to take care of all the technical issues. Very few people are actually aware of how time consuming this process can be. I offer you to hire me at an affordable price and forget about all problems. I will provide high quality 24-hour WordPress maintenance and support. What does it mean? It means that your website will work perfectly every day.
My WordPress maintenance services include WordPress core update, broken links repair, spam messages check, plug-ins and widgets update, posts and comments review. Another important reason to hire a professional is to gain the confidence that your precious website will stay safe and secure. If your website is not kept up to date, it runs the risk of being hacked.