In the last few years a tendency to create drop-shadowed, textured and beveled designs notably decreased. More often than not, web designers produce flat and thin interfaces. How possibly could it happen, considering how incredibly popular they were in the past? Well, in reality the reasons are all on the surface. People are overwhelmed with endless flow of information, clutter, audio and video content and all the other trickery that designers use to attract their attention. Besides, the rapid shift to using tablets and smartphones has made these “bells and whistles” not only needless, but also very inconvenient. Nowadays people prefer to get straight to the content, without roving through millions of design elements. In addition to quite subjective reasons, there are also externals that have influenced on popularity of this new design trend. Obviously, today’s software is quite limited by the platform which it runs on. Screen dimensions, density of pixels are the factors that cannot be overseen. Plus, it’s impossible to use an extensive design palette while working with minimal interfaces. Each element on the screen has got to have its sense and speak it out right away! The most prominent and speaking elements of flat designs are font weight and typographic scale. Another reason that makes flat designs popular is significant reduction in loading time of the page. Well, if you use your phone to access certain websites, it’s very helpful and convenient, no doubt!
Ok, enough with the theory :) Let’s come to practice. You may be surprised to find out that creating a minimal interface is not as easy as it seems from the beginning. Well, forget the habitual effects such as drop shadows, textures, bevels, etc. and you’ll see there’s almost nothing left to work with! And with this minimum amount of sources you should be able to create multiple web sites and all with its own exclusive design. A challenging task, isn’t it?
Before you begin, make sure you’ve decided exactly what you’d like to achieve at the end. Consider all the details and ask yourself again whether the style you’ve chosen corresponds to your target and audience. You possibly picked the most stylish and modern style, however it may easily appear to be absolutely pointless with regards to your particular project. So, blindlessly following the trend may serve you a very bad business.
A key element that allows users to create beautiful minimal interface is a grid. The grid is that part of design that is capable to establish s nice and neat order, beautifully arranging visual elements. Using grid will help you define functional groups and the content. Besides, it will be way easier to attract users’ attention to the message of a higher importance by breaking the grid accordingly.
Working with minimal interfaces you should also pay a lot of attention to the color. I’d recommend you to consider a broader palette of colors, but try not to get lost in a rainbow of tints. Whatever they say, a more functional interface can be achieved with a narrower palette. Thoroughly test your palette and make sure that it’s not too flashy. Otherwise the range of tones and tints for the contrasts will be too scarce.
Typography is another element that helps designers make a minimal interface more functional and interactive. Don’t be afraid to experiment and pair fonts of different weight and size together. By doing so, you’ll define hierarchy more sharply and create a nice visual order.
And the last, but not the least, invest your time in interactivity of design. One of the most popular ways to make the site more interactive is to use contrast. If your website is all made in white, for example, add some color to interactive elements so that they can instantly draw visitors’ attention. If all the text is lowercase, make links uppercase, and so on and so on. Unleash your imagination and create stunning and exclusive flat designs!