It goes without saying that to create a good website, one should take into account the key web design basics. Abidance by rules will unlikely result in web design failure. But let’s start from the foundation of any site and discuss it more substantively. I’m talking about website layout. It is the layout that guides web users through all the sections and brings them to the most important areas. It also determines the aesthetic look of the site. These are all the reasons why it’s so important to carefully think over the right layout before actually building a site.

And despite creativity and originality are very welcome in web design industry, they shouldn’t get in the way of website usability. A designer with years of experience knows how important it is to put themselves in users’ shoes, test all the features and see how they compliance with the rest elements. The same rule is applied when we talk about website layout. What is the message you’d like to convey to the end audiences? What would you like people see straight away when they arrive at your home page?  Make sure you’ve got the answers to all these questions before starting to design a site. It’s not a secret that layout is going to shape the rest of the site.

A range of existing layouts strikes with its variability. They are constantly created, modified and updated to impress the end-users in a positive way and attract their attention immediately. However, it’s essential to make sure that your layout ideally suits a site concept.

I’d like to give a few examples of great layouts. Today the usage of 3d elements and line animations are widely used to catch users’ attention and encourage them to make an action on the site. Grids and side bars can give a more open feel where a user would feel comfortable and confident.  Another original idea is to combine Paper and Paint textures. Frequently designers hide navigation and it appears on the screen only when you select a color scheme.  Newsweek is a popular layout used for informational websites. The layout is usually separated in a few sections which don’t necessarily follow the same grid.